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The overarching philosophy of the company can be summed up into two design principles:
 
… form following light
 
… light following form

The first principle - directs us to determine the most effective lighting solution for a given architectural  environment. An optical platform is designed achieving the intended lighting effect, a minimal housing is developed to integrate the luminaire into the space.
 
The second principle - directs us to consider the strongest architectural elements and design a mounting mechanism that is refined and completes the integration of the luminaire into the built environment. The luminare contributes to the architectural intent, creating a pleasant and effectively illuminated milieu.